John Salter

CEO @ Canopy | Business Growth Guide | Helping Complex Brands Clarify Their Message So They Scale. Visionary leader with 25+ years of experience in sales, product, and business development. Core focus in developing strategies that significantly enhance brand visibility, translating complex concepts into clear, accessible language for multiple audiences. Implements storytelling strategies and leads cross-functional business and creative teams to streamline messaging and devise compelling multimedia content to amplify key ideas. Known for quickly building trust, identifying talent, and creating growth opportunities.